About us
For architects, by architects
Architect Dreamin' gives Salesforce architects a place to meet, share experience, challenge ideas and learn from each other.
Our story
The first architect-focused event in this series was YeurArchitectin', in Paris in 2022. It gave Salesforce architects their own space to go deeper on architecture, through collaboration, discussion and solving real problems.
The European event continued in Prague (2023), Berlin (2024), London (2025) and Helsinki (2026), bringing the same architect-focused experience to other parts of the community.
In 2025, Architect Dreamin' came to the Americas, with a first event in Scottsdale, Arizona. A second Scottsdale event followed in 2026. We are grateful to Cactusforce, our partner for those first two events, for helping bring Architect Dreamin' to the Americas.
In February 2027, Architect Dreamin' Americas starts its next chapter in Orlando, Florida: a two-day conference of its own, focused fully on Salesforce architecture.
Across places and years, our purpose stays the same: to help Salesforce architects share, challenge, learn and grow, by working through real problems together and making the architect community stronger.
Vision and values
What we care about
Salesforce first
Topics can include other technology, but they must connect directly to Salesforce. The event is also a place for architects to give honest, useful feedback to Salesforce.
Collaboration
Conversations and workshops come before formal talks. Informal discussions matter as much as the agenda. Facilitators and attendees learn from each other.
Quality
The experience of attendees, facilitators and sponsors comes first. Attendance is limited on purpose, so that discussions stay personal, open and deep.
Real-world relevance
Sessions work on real architecture problems: practical experience, lessons learned and trade-offs that help you decide better in your own work.
Community
Everyone in the room has something to give. We share knowledge, challenge ideas with respect, make real connections and help each other grow.
The Americas team
Who runs the event
Architect Dreamin' Americas is run by Architect Americas Inc., a Delaware nonprofit corporation, and organized by architects from the community. Architect Americas Inc. has applied to the IRS for tax-exempt (501(c)(3)) status. Until it is granted, tickets and sponsorships are not tax-deductible donations.
Steve SimpsonLinkedIn
Marlene Guerra-ReeveLinkedIn
Paul McCollumLinkedIn
Susan ThayerLinkedIn
Jon ClineLinkedInWith thanks to the founders of Architect Dreamin' Europe
Architect Dreamin' Americas thanks the founders of Architect Dreamin' Europe for this great idea.
Kevin Jackson
Sam Wadhwani
Melissa Shepard