For Architects, by Architects

Architect Dreamin’ was created to give Salesforce architects a place to come together, share experience, challenge ideas, and learn from one another.

The event began in Europe and expanded to the Americas in 2025. We are grateful for our partnership with Cactusforce, which helped bring Architect Dreamin’ to the Americas for its first two years.

In 2027, Architect Dreamin’ Americas begins its next chapter as a standalone, two-day conference focused entirely on Salesforce architecture.

Our purpose remains the same: create a highly collaborative environment where architects can work through real-world challenges, exchange practical experience, and strengthen the architecture community together.

Vision

Create opportunities for Salesforce architects to share, challenge, learn, and grow by working together on real-world architectural problems.

Values

Salesforce-Centric

Topics may include other technologies, but they should have a direct connection to the Salesforce ecosystem.

Architect Dreamin’ also provides a forum for architects to share constructive feedback and perspectives with Salesforce.

Collaboration

Conversations and workshops take priority over formal presentations.

Informal discussions are valued alongside agenda-driven sessions, creating an environment where facilitators and participants learn from one another.

Quality

The experience and value for attendees, facilitators, and sponsors are our highest priorities.

Architect Dreamin’ is a premium, in-person event with intentionally limited attendance, allowing for personal, open discussions and a high level of architectural depth.

Real-World Relevance

Sessions focus on real architectural challenges.

We value practical experience, lessons learned, trade-offs, and conversations that help architects make better decisions in their own environments.

Community

Architect Dreamin’ is built on the belief that everyone in the room has something to contribute.

We create opportunities to exchange knowledge, respectfully challenge ideas, make meaningful connections, and help one another grow.

Americas Team

European Founding Team