Architect Dreamin’ was created to give Salesforce architects a place to come together, share experience, challenge ideas, and learn from one another.

The first architect-focused event in this series was YeurArchitectin’ in Paris in 2022. It created a dedicated space for Salesforce architects to go deeper on architecture through collaboration, discussion, and real-world problem solving. The European event continued in Prague in 2023, London in 2025, and Helsinki in 2026, bringing that same architect-focused experience to different parts of the community.

In 2025, Architect Dreamin’ expanded to the Americas with the first event in Scottsdale, Arizona, followed by a second Scottsdale event in 2026. We are grateful for our partnership with Cactusforce, which helped bring Architect Dreamin’ to the Americas and supported our first two events.

In February 2027, Architect Dreamin’ Americas begins its next chapter in Orlando, Florida, as a standalone, two-day conference focused entirely on Salesforce architecture.

Across locations and years, our purpose remains the same: to create opportunities for Salesforce architects to share, challenge, learn, and grow through a highly collaborative environment where architects work through real-world challenges, exchange practical experience, and strengthen the architecture community together.

Vision & Values

Salesforce-Centric

Topics may include other technologies, but they should have a direct connection to the Salesforce ecosystem. Architect Dreamin’ also provides a forum for architects to share constructive feedback and perspectives with Salesforce.

Collaboration

Conversations and workshops take priority over formal presentations.

Informal discussions are valued alongside agenda-driven sessions, creating an environment where facilitators and participants learn from one another.

Quality

The experience and value for attendees, facilitators, and sponsors are our highest priorities.

Architect Dreamin’ is a premium, in-person event with intentionally limited attendance, allowing for personal, open discussions and a high level of architectural depth.

Real-World Relevance

Sessions focus on real architectural challenges.

We value practical experience, lessons learned, trade-offs, and conversations that help architects make better decisions in their own environments.

Community

Architect Dreamin’ is built on the belief that everyone in the room has something to contribute.

We create opportunities to exchange knowledge, respectfully challenge ideas, make meaningful connections, and help one another grow.